Literatuurlijst

Onderstaand geven wij u een keur aan belangrijke, vaak wetenschappelijke literatuur over studies en onderzoeken met de 50+ doelgroep als onderwerp.

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Actief en betrokken Maatschappelijke participatie van 50-plussers in Brabant
Bosch, A, & Smets, J., (2005), PON
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Age differences in memory for radio advertisements: The role of mnemonics
Smith, M.C., Phillips, M.R., (2001), Journal of Business Research, 53, 103-109
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Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
Drolet, A., Williams, P., Lau-Gesk, L., (2007), Springer Science
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Age-related differences in responses to emotional advertisements
Williams, P., & Drolet, A. (2005), Journal of Consumer Research, nr. 32, 343-354
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Ageless Marketing
Wolfe, D.B. & Schneider, R.E. (2003), Chicago: Dearborn trade Publishing
Aging and decision making: a comparison between neurologically healthy elderly and young individuals
Kovalchik, S., Camerer, C.F., Grether, D.M., Plott, C.R. and Allman, J.M, (2005), Journal of Economic Behavior & Organization, Vol. 58, nr. 1, 79-94
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Baby boom consumers and technology: shooting down stereotypes
Niemela-Nyrhinen, J., (2007), Journal of Consumer Marketing, vol. 24, nr. 24, pg. 305
Boom or Burst
Silnicki, G., (2007), Canadian Business, vol. 80, nr. 14/15, p.41
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Brand purchasing by older consumers: An investigation using the Juster scale and the Dirichlet model
Uncles, M., Lee, D. (2006), Market Lett, 17, 17–29
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Cognition, Persuasion and Decision Making in Older Consumers
Yoon, C., Laurent, G., Fung, H., Gonzalez, R., et al., (2005),
Marketing Letters, Vol.16, nr. 3-4, 429
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De effecten van verhoging van de pensioneringsleeftijd
Centraal Planbureau, CPB, 27 september 2004
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Evaluation of Age-Related Labels by Senior Citizens
Weijters, B., Geuens, M., (2006), Psychology & Marketing, vol. 23, 9, 783–798
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First- and Third-Person Perceptions of Images of Older People in Advertising: An Inter-Generational Evaluation
Robinson, T., Umphrey, D., (2006), Educational Gerontology, 29, 503–519
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How Older People Think About Images of Aging in Advertising and the Media
Bradley, D.E., Longino, C.F., (2003), Generations vol.XXV, 3, 17-21
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Leven voor het scherm: het belang van televisiekijken voor ouderen in een maatschappelijk en persoonlijk ontwikkelingsperspectief
Eggermont, S., Vandebosch, H., (2002), Tijdschrift voor sociologie, vol. 23, nr. 3-4, 484-508
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Music and information in commercials: Their effects with an elderly sample
Gorn, G.J., Goldberg, M.E., Chattopadhyay, A., Litvack, D., (1991), Journal of Advertising Research 10/11, 21-32
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Ouderen en Maatschappelijke Inzet
Breedveld, K., Klerk M. de, Hart, J. de., (2004), SCP i.o.v. RMO
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Over 50 and ready to shop: serving the aging consumer
Pak, C., Kambil, A., (2006), Journal of Business Strategy, vol. 27, nr. 6, p.18
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Preventing social isolation and loneliness among older people: a systematic review of health promotion interventions
Cattan, M. White, M., Bond, J., et al. (2005), Ageing and Society; jrg. 25 (2005) nr. 1, p.41-67
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Relative risk aversion among the elderly, Review of Financial Economics
Bellante, D., Green, C., (2004), Vol. 13, nr. 3, 269-281
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Repeat Purchasing of New Automobiles by Older Consumers: Empirical evidence and interpretations
Lambert-Pandraud, R., Laurent, G., Lapersonne, E., (2005), Journal of Marketing, vol. 69, 97–113
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Representations of older adults in television advertisements
Lee, M.M., Carpenter, B., Meyers, L.S., (2007), Journal of Aging Studies vol. 21, 23–30
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Retail Store Lighting for Elderly Consumers: An Experimental
Park, N.K., Farr, C.A., (2007), Family and Consumer Sciences Research Journal, vol. 35, no. 4, 316-337
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Selling the ‘Elixir of Life’: Images of the elderly in an Olivio advertising campaign
Williams, A., Ylänne, V., Wadleigh, P.M., (2007), Journal of Aging Studies 21, 1–21 » Download (.pdf)
Sending memorable messages to the old: Age differences in preferences and memory for advertisements
Fung, H.H., Carstensen, L.L., (2003), Journal of Personality and Social Psychology, vol. 85, no. 1, 163–178
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The effects of aging on brand attitude measurement
Jayanti, R., McManamon, M., Whipple, Th., (2004), The Journal of Consumer Marketing, Vol. 21, nr. 4/5, 264
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The effects of optimal time of day on persuasion processes in older adults
Yoon, C., Lee, D., Danziger, S. (2007), Psychology & Marketing, Vol. 24, 5, 475–495
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The fashion-conscious behaviours of mature female consumers
Nam, J., Hamlin, R., Gam, H.J., Kang, J.H., Kim, J., Kumphai, P., (2006), International Journal of Consumer Studies 31, 102–108. ISSN 1470-6431
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The relationships among family and social interaction, loneliness, mall shopping orentation and mall spending of older consumers
Kim, Y., Kang, J., Kim, M., (2005), Psychology & Marketing, vol. 22, nr. 12, 995–1015
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Understanding Our Behavior as We Age: Effects of Memory and Time Horizons on Beliefs, Preferences, and Choices
Skurnik, I., Yoon, C., (2006), Advances in Consumer Research, vol. 33, 150-153
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Understanding the older consumer: the grey market
Gunter, B. (1998), Uitgever: Routledge, Londen. ISBN: 978-0-415-18644-5 (paperback) 978-0-203-13522-8 (electronic)
Veilig en comfortabel wonen met domotica
Leeuw, J. van der (2005). NIZW
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